SPONSORSHIPS
Our sponsorships are more than just logos and banners, they’re a statement of who we are. We align with events and communities that embody resilience, adventure, and a relentless drive to push boundaries. Whether it’s tackling tough terrain or supporting those who go the extra mile, our sponsorships reflect our commitment to strength, grit, and determination. Discover the sponsorships that fuel our spirit!
WELSH RUGBY UNION (WRU)
Since 2017, Isuzu UK has been the Official Automotive Partner of the Welsh Rugby Union (WRU), supporting Wales’ national rugby team against some of the world’s best, including England, France, New Zealand, and South Africa. Isuzu provides a fleet of Isuzu D-Max pick-ups to WRU’s key staff and community department, which works tirelessly to support grassroots rugby across Wales. This partnership embodies strength, endurance, and teamwork—qualities shared by both rugby and the Isuzu D-Max.
THE ISUZU FA TROPHY AND THE ISUZU FA VASE
Since 2022, Isuzu has been the proud title sponsor of the Isuzu FA Trophy and Isuzu FA Vase, two prestigious competitions in English non-league football. The Isuzu FA Trophy is open to clubs playing in Steps 1 to 4 of The FA’s National League System, sitting just below League Two of the EFL, while the Isuzu FA Vase is open to clubs at Steps 5 and 6. These competitions showcase the passion, determination, and resilience of grassroots football, values that align with Isuzu’s commitment to reliability and strength.
Learn more about the Isuzu FA Trophy and Isuzu FA Vase.
POINT TO POINT
The Point-to-Point Authority (PPA) oversees grassroots horse racing in the UK, supporting riders, trainers, and enthusiasts in this thrilling equestrian sport. With a strong connection to the countryside, Point-to-Point demands vehicles that can handle towing, off-road conditions, and demanding rural work. Isuzu is supporting the PPA with the most capable D-Max yet. With outstanding towing capacity, durability, and all-terrain capability, the D-Max is the perfect companion for race days and beyond.
TOUGH MUDDER
Isuzu UK is the official sponsor of Tough Mudder because both brands share the same spirit of durability, capability, and resilience. Just like Tough Mudder challenges push participants to their limits, the Isuzu D-Max is built to tackle the toughest terrains with ease. Sponsoring the Mud Mile obstacle—the ultimate test of endurance and teamwork—highlights Isuzu’s commitment to those who never back down from a challenge. Whether it’s conquering the mud or taking on the toughest jobs, Isuzu UK and Tough Mudder prove that strength and reliability go hand in hand.
SCOTTISH GAS SCOTTISH CUP
Isuzu UK has been the Official Commercial Vehicle Partner of the Men’s Scottish Gas Scottish Cup since 2022, supporting the oldest national trophy in Scottish football. This partnership strengthens Isuzu’s connection with Scottish football, celebrating the excitement, grit, and determination that define the competition. Just as clubs push their limits for success, the Isuzu D-Max is built to take on any challenge, offering toughness and reliability in every situation.
CLEARER WATER IRISH CUP
Isuzu UK is proud to be the Official Commercial Vehicle Partner of the Clearer Water Irish Cup, in partnership with the Irish Football Association (IFA). Since 2022, Isuzu has been supporting one of the oldest and most prestigious football competitions in Northern Ireland, celebrating the skill, dedication, and community spirit that defines the sport. This sponsorship reflects Isuzu’s passion for performance, durability, and teamwork – both on and off the pitch.
SPARTAN RACE
Isuzu UK is an official sponsor of Spartan Race because toughness isn’t just a trait—it’s a way of life. Built for those who push their limits, the Isuzu D-Max embodies the same resilience, capability, and unstoppable spirit that Spartan racers bring to every course. Whether you’re scaling walls, crawling through mud, or carrying heavy loads, the Spartan mindset mirrors the D-Max’s ability to take on any challenge. With durability at its core, Isuzu UK stands side by side with those who refuse to quit—because real strength is proven in the toughest conditions.
FEDERATION OF MASTER BUILDERS AWARDS
Since 2018, Isuzu UK has been the Headline Sponsor of the Federation of Master Builders (FMB) Awards, celebrating excellence in the construction industry. These awards honour the skill, dedication, and craftsmanship of the UK’s finest builders, recognising those who go above and beyond to create quality and durability—values that mirror Isuzu’s commitment to engineering reliable and hard-working vehicles. Whether laying strong foundations in construction or delivering robust performance on the road, Isuzu stands with those who build with excellence.
THE RIK MAYALL COMEDY FESTIVAL
In 2025, Isuzu UK became the Headline Sponsor of the Rik Mayall Comedy Festival, a celebration of one of Britain’s most legendary and fearless comedians. Rik Mayall’s bold, irreverent humour broke boundaries, much like the Isuzu D-Max, which is built to challenge limits and take on any adventure. This sponsorship honours Rik’s enduring legacy, creativity, and fearless approach to comedy – qualities that resonate with Isuzu’s own spirit of adventure and pushing boundaries.
AMBASSADORS
Our ambassadors are more than just fans of Isuzu, they live and breathe the spirit of adventure, resilience, and hard work. They put the Isuzu D-Max to the test in real-world conditions, proving its capability every day. Their passion, expertise, and determination inspire our community and showcase what it truly means to own a D-Max.
CARL FOGARTY
Carl Fogarty is a legend of speed, endurance, and pushing limits, making him the perfect fit for Isuzu. As one of the most decorated riders in World Superbike history, ‘Foggy’ knows what it takes to conquer the toughest challenges. That’s why he chose the Isuzu D-Max Arctic Trucks AT35, a vehicle built for extreme terrains and unstoppable adventure. Whether he’s exploring the great outdoors or taking on new challenges, Foggy’s AT35 is as fearless and capable as he is.
SHANE WILLIAMS
Shane Williams is no stranger to tackling tough conditions, whether it’s dodging defenders on the rugby field or embracing Ironman races. As one of rugby’s greatest wingers, his speed, agility, and determination made him a legend. Now, with his Isuzu D-Max V-Cross, he takes that same fearless attitude off the pitch and into adventure. Built for both performance and comfort, the V-Cross is the perfect match for Shane’s active lifestyle, ready for any challenge, on or off the road.
